CONTENT MARKETING STRATEGY
We can help you develop an aggressive content marketing strategy to build your brand and enhance your sales.
Our content marketing strategies are built on a rock-solid foundation of data analysis and painstaking research in order to pinpoint your audience and determine the content that will set their pulses racing.
Creating content is not part of our game plan at this stage. What we’re interested in is developing a razor sharp strategy that will result in no financial wastage and give you the maximum return on your investment.
CONTENT CREATION
Content creation comes next and you’ll be pleased to hear we have the No1 creative team in retail.
We produce articles, videos, newsletters, product reviews, digital games, store write-ups, product write-ups, apps, virals, blogs and vlogs that motivate shoppers to find out more about a retailer or a consumer product.
We do everything in-house so that we control creative quality and deadlines. We use our own film makers, writers, designers, editors and developers who are committed to producing exceptional creative content within a strict timescale.
With us there is no messing around – we promise quality and when we give you a date, we stick to it!
CONTENT SEEDING
Some say content seeding is more important than content creation. We think that’s the same as asking did the egg or the chicken come first.
When to comes to placing and distributing content, what separates us from many of our rivals is our reliance on data.
Analysing data takes the guessing out of content marketing.
We don’t rely on hunches or the black arts. The data tells us where we should be seeding the content. It’s as simple and as scientific as that!
CONTENT ANALYSIS
The data will also tell you what you should expect by way of returns from your content marketing campaign.
If we’re doing it right you should see an ever-increasing return on your investment.
Continuous improvement is what it’s all about. Better and better returns week after week, month after month and year after year irrespective of what’s going on in the wider economy.
If you want to discover more about the science and magic of content marketing dial our number 0800 612 9890.