What we did

When news of Pippa Middleton’s engagement broke we made sure that Chisholm Hunter pipped every other jeweller to the post by being the first to congratulate the happy couple.

Within one hour of the announcement we were in contact with news desks, bloggers, feature and fashion writers, bridal publications as well as celebrity and royal correspondents to give an expert's eye view of Pippa's ring. 

We hijacked the news media securing online, print and broadcast coverage across the UK and around the world.  


Chisholm Hunter’s name and Pippa’s engagement ring now go hand in hand featuring everywhere from Hello! to Hola! 

Within hours of the announcement, Chisholm Hunter's homepage was loaded with new product imagery to focus on Pippa-style rings.

The coverage resulted in a surge of visitor numbers to the website and sales worth zillions.