By Katie Griffiths

For bargain hunters, Prime Day is becoming as big a calendar event as Black Friday.

Amazon’s third annual one-day flash sales event takes place from 6pm on July 10 and continues for 30 hours, with the retail giant promising deals on thousands of products to those who are members of its subscription service.

Last year, Prime Day boosted Amazon’s year-on-year sales by 60%, with no less than two million toys shifted, as well as 90,000 televisions, 200,000 sets of headphones and 14,000 Lenovo laptops.

And it has expanded to 13 countries, including the US, India, Mexico and Canada.

Although Prime Day is officially July 11, Amazon is extending the 24-hour shopping blitz to allow bargain hunters to start spending from 6pm the previous day.

Here’s all you need to know if you’re in the market for a Prime Day bargain.

What is Amazon Prime?

It is a subscription which provides the following benefits:

  • One-day delivery on millions of Prime items
  • Access to movies and TV with Prime Video
  • Access to streaming service Prime Music, with two million songs
  • An archive of books, magazines and comics with Prime Reading
  • Exclusive discounts and memberships to online video game streaming site Twitch
  • Unlimited photo storage
  • Early bird access to limited time Lightning Deals

So if you want to join the Prime Day shoppers, you need to subscribe with a one-off annual payment of £79, or £7.99 per month.

Those who are savvy may prefer to take out a monthly subscription for the purposes of this event and cancel their membership once it’s over. However, Amazon will be counting on most of the market either choosing not to, or forgetting to cancel.

What deals can I expect?

There’ll be two types – those which last all day, and Lightning Deals which are activated at a certain time and will run out once the stock is all gone.

New deals will be released as frequent as every five minutes – so you’ll need to be on your toes.

Amazon has released details of some deals ahead of Monday.

The Motorola MBP36S Digital Video Monitor will see 20% off its original price.

Pet owners will benefit from a 30% price drop on The PetSafe Automatic Ball Launcher, while the PetSafe Drinkwell Ceramic Avalon Pet Fountain's priced could be slashed by over 40%.

And there will be up to 30% off Trunki children's ride-on suitcases.

In the run up to the day, Amazon is also offering Prime members certain deals. The first is a trial of Amazon Music Unlimited, its music streaming service, which is £0.99 for four months.

There will also be the chance for members to save up to 40% on a Kindle Unlimited membership.

And between July 3 - August 6 members can save up to 25% with vouchers on everyday essentials from the Prime Pantry.

Last year, Amazon slashed prices on a huge range of its own technology products, suggesting we could expect more of the same. Laptops and tablets from Lenovo and Microsoft saw price cuts of up to 30%, while the Xbox One with Kinect was on offer for £219, a price drop of 37%.

Amazon's Fire TV Stick was cut to just £19.99 from £34.99. The Kindle Paperwhite had 30% off, selling for just £34.9

How can I boost my chances of a good deal?

You can start watching deals from 6pm on July 9 – that is, 24 hours in advance of Prime Day. But don’t dawdle – time and availability will be limited.

Set up Amazon Assistant on your desktop, so you can watch deals from your PC, or downloand the Amazon App, to stay in touch from your mobile.

A timer will show for each deal, with a status bar showing availability until it runs out. Checkout within 15 minutes to ensure you get the deal you want.

Click on ‘Upcoming’ on the left side bar on the deals page to see which offers are imminent.

If you miss out on something you want, click the ‘join waitlist’ button on the product page, and you’ll get a mobile notification if more items become available.

If you’re into instant gratification, download the Prime Now app, and this will allow certain Prime Day deals to be delivered in one hour, in selected postcodes of certain cities.


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