We were the agency the world’s third largest retailer chose to ensure it remained at the front of the queue when it came to CSR.
In 2016, Tesco rolled out its biggest ever community outreach programme.
The flagship Bags of Help initiative saw £11.5million distributed amongst 1,170 organisations across the supermarket’s 390 regions up and down the UK.
Our extensive campaign involved issuing over 300 regionalised press releases to media the length and breadth of the country, arranging countless photo calls whilst managing hundreds of requests from individual groups to ensure the entire initiative stayed on message.
This campaign had significant PR and social media mileage with #bagsofhelp engaging with thousands of individuals and groups across the UK.