WHAT WE DID

Every year we launch new designer glasses collections for Specsavers, the world’s largest optical retailer.

In 2016 a deal was brokered with global style icon Kylie Minogue to design her own collection of chic specs.

This was a first for an optical retailer – a superstar designer whose glasses collection was distributed in all global territories. Stunning video and photography was created in collaboration with Kylie’s long-term creative team for use across all touchpoints.

RESULTs

The collection was launched with a show-stopping catwalk presentation at Claridges, starring Kylie herself and hosted by TV’s Emma Willis.

Exclusive one-to-ones and round table interviews with the pop princess helped smash coverage KPIs in weeks, with a global reach of over 4 billion to date.

Sales targets were similarly surpassed, proving the right celebrity partnership can truly benefit the bottom line.