Australia’s colourful stationery retailer, Smiggle, appointed Only Retail to create consumer awareness and buzz around their ambitious programme of store openings in the UK.
We were also tasked with spearheading product launches for Back to School and Christmas.
We helped Smiggle make its mark as the fastest growing retailer on UK high streets by engaging with both kids and parents through a robust media relations campaign spanning local, regional and national publications – both online and offline.
The entire campaign was underpinned with parenting, lifestyle and blogger outreach. Leaving no stone unturned.